Searching marketing management notes on the internet? Then your search ends here because we are providing the complete marketing management pdf notes with previous year question papers and the list of important questions asked in this subject.
Our management notes are designed according to the syllabus of well-known management colleges and universities. So, before getting the notes, let’s know what topics you will get in our notes.
Topics Covered in Marketing Management Notes
Unit-1: Marketing: An Introduction, Strategic Marketing Planning, Marketing Environment, Marketing Segmentation, Targeting, Positioning
Unit-2: Buyer Behavior and Consumer Design Making Process, Product Concept and Decisions, Branding, Packaging and Labelling, Product Life Cycle
Unit-3: New Product Development, Distribution Channel Management, Retailing and Wholesaling, Physical Distribution System
Unit-4: Pricing Decision and Strategies, Promotion: Communication with a purpose, Advertising and Sales Promotion, Personal Selling, Publicity and Public Relations
Unit-5: Marketing Research, Marketing Organization and Marketing Control, Social, Ethical and Legal Issues in Marketing, Service Marketing and International Marketing, Recent Development in Marketing
Introduction to Marketing Management Notes
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Frequently Asked Questions (FAQs)
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Q- How will I get access to Marketing Management Notes?
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